Commercial Casting
Lead and supporting talent for TV commercials, brand films, digital, and OOH campaigns — across MSA, Najdi, Hijazi, and Khaleeji dialects.
Qiddiya — Six Flags · 2024
Cast the first wave of national imagery for Six Flags Qiddiya City — families, daredevils, and performers that would carry a giga-project the country was watching.
Casting calls in Riyadh and on-location in Spain, where coaster footage was filmed weeks before any park structure stood on Saudi soil. Three shortlists, not thirty.
Ministry of Culture · Expo Japan · 2024
Source talent that would read internationally as Saudi Arabia today — a portrait that would carry national identity in front of a global audience at Expo.
Editorial casting across the Kingdom — dialect range, generational depth, and a curatorial eye trained on how each talent would land in an Expo pavilion frame.
ROSHN · 2023
Cast families that would read as the future residents of ROSHN's next neighbourhoods — not generic real-estate models, but the Kingdom's actual aspirational household.
Family units cast as units, not assembled from strangers. Talent selected for nuance, generational cohesion, and the kind of presence the camera reads instantly.